Beauty brands

Ready to scale your brand with proven, profitable ads and emails strategies?

(To surpass your GROWTH  goals 📈)

Say goodbye 👋 to inconsitent growth + ad results 

Say hello 😍 to predictable, profitable  7-figure growth

Scaling an e-commerce brand is so much more than achieving Facebook Ads ROAS.

Whilst most agencies will just stop here, we go much further than this.

Deep diving into your business, we work collaboratively with you to calculate your success metric, profit margins, and target ROAS to achieve your growth goals.

We have established strategies that profitably grow beauty brands without harming your margin. 

Scale your brand with our creative, data-driven paid ads strategies.

Full-service Facebook TikTok&, Google ads  management

Strategic Email & SMS Marketing

High-Converting Ad Creatives & Graphic Design

Transparent custom reporting dashboards

WE ARE A FEMALE-FOUNDED AGENCY WITH A MISSION TO MAKE YOU FEEL GOOD ABOUT YOUR MARKETING TEAM

We know so many ecommerce brands who've been burned with ad agencies. We aim to put a stop to this and provide you a really great experience that not only grows your brand, but helps you personally feel good about the team you are partnered with!

In the words of our client, Charlotte Russo: "If you are considering using Develop Digital I would like to assure you that you will be in
expert hands on a business level and a personal level also!"

Say goodbye 👋 to inconsitent growth + ad results

Say hello 😍 to predictable, profitable 7-figure growth

Scaling an e-commerce brand is so much more than achieving Facebook Ads ROAS.

Whilst most agencies will just stop here, we go much further than this.
Deep diving into your business, we work collaboratively with you to calculate your success metric, profit margins, and target ROAS to achieve your growth goals.

We have established strategies that profitably grow beauty brands without harming your margin.

Scale your brand with our creative, data-driven paid ads strategies.

Full-service Facebook TikTok&, Google ads management

Strategic Email & SMS Marketing

High-Converting Ad Creatives & Graphic Design

Transparent Custom Reporting Dashboards

WE'RE A FEMALE-FOUNDED TEAM WITH A MISSION TO MAKE YOU FEEL GOOD ABOUT MARKETING AGENCIES

We know so many ecommerce brands who've been burned with ad agencies. 
We aim to put a stop to this and provide you a really great experience that not only grows your brand, but helps you personally feel good about the team you are partnered with!

In the words of our client, Charlotte Russo: "If you are considering using Develop Digital I would like to assure you that you will be in
expert hands on a business level and a personal level also!"

We know you're looking for a team that delivers real results

As a results-focused team, we often have brands come to us looking for growth. They know they have 7-figure potential, but they don't have the right expertise or agency to take them there.

Our powerful advertising strategies have created some pretty incredible results, like:
💥Increased beauty client's revenue by 900% in 18 months, at a 3x ROAS
💥Increased lash client's revenue by 100% in 12 months, at a 3.9x ROAS
💥Increased mature makeup brand's revenue by 139% in 9 months at a 2.5x ROAS 
💥Increased viral TikTok beauty brand's TikTok Ad revenue by 74% in 3 months

We know you're looking for a team that delivers real results

As a results-focused team, we often have brands come to us looking for growth. They know they have 7-figure potential, but they don't have the right expertise or agency to take them there.

Our powerful advertising strategies have created incredible results, like:
💥Increased beauty client's revenue by 900% in 18 months, at a 3x ROAS
💥Increased lash client's revenue by 100% in 12 months, at a 3.9x ROAS
💥Increased mature makeup brand's revenue by 139% in 9 months at a 2.5x ROAS 
💥Increased viral TikTok beauty brand's TikTok Ad revenue by 74% in 3 months

Client satisfaction is at the heart of what we do.

Take a look at what our valued clients have to say.

Daisy (Beauty Brand)

""The previous people I worked with were very problem and excuse centered, and you guys are incredibly solution focused. I remember saying I'd love to hit a 100k month in November and we over doubled that, which was beyond my expectations."

Katie, (Nail Brand)

"Develop Digital were the first agency to actually believe in our brand.
We've had a 588% increase in turnover with a consistent return on ad spend and we had our biggest sales year yet including some of our biggest sales months yet that we never thought would ever be possible to achieve."

Katrina & Dylan, (Hollistic Wellness Business)

"The quality of leads that have been generated from working with them has been leaps and bounds above other agencies. Their targeted approach has allowed us to narrow in on our ideal client, something other agencies were not able to do."

Zoe, (Beauty Brand)

"Since working with Develop Digital we have seen a huge increase in TikTok Ads revenue around 71% and scaled up the ads from doubling our ad spend over a 4 month period and increasing and improving that return on ad spend. Shopify sales have gone up by 80% which is amazing."

Client satisfaction is at the heart of what we do.

Take a look at what our valued clients have to say.

Daisy Kelly (Beauty Brand)

"The previous people I worked with were very problem and excuse centered, and you guys are incredibly solution focused. I remember saying I'd love to hit a 100k month in November and we over doubled that, which was beyond my expectations."

Katie, C (UK Nail Brand)

"Develop Digital were the first agency to actually believe in our brand.
We've had a 588% increase in turnover with a consistent return on ad spend and we had our biggest sales year yet including some of our biggest sales months yet that we never thought would ever be possible to achieve."

Zoe Trigwell (Beauty Brand)

"Since working with Develop Digital we have seen a huge increase in TikTok Ads revenue around 71% and scaled up the ads from doubling our ad spend over a 4 month period and increasing and improving that return on ad spend. Shopify sales have gone up by 80% which is amazing."

Katrina & Dylan (Holistic Wellness Company)

"The quality of leads that have been generated from working with them has been leaps and bounds above other agencies. Their targeted approach has allowed us to narrow in on our ideal client, something other agencies were not able to do."

Brand owners come to us facing these common problems:

  • You've achieved the 6 or 7-figure mark with your current marketing tactics. Now, the goal is multi-7, or even 8 figures. But – your current team or agency don't have the secret sauce for that kind of leap.
  • ​You’ve probably been burned by an ads agency that overpromised and underdelivered. Now you’re looking for a team that delivers real, tangible results
  • You have been stuck at the same revenue, ad spend, and ROAS for months. You're well aware there's untapped potential. You just need the right team with the right expertise to feel confident enough to invest more money.
  • You don't have the time to keep up with the latest Facebook Ads trends. You need a team you can trust to handle it all for you so you can focus on other revenue-generating tasks

Brands come to us facing these common problems:

  • You've achieved the 6 or 7-figure mark with your current marketing tactics. Now, the goal is multi-7, or even 8 figures. But – your current team or agency don't have the secret sauce for that kind of leap. 
  • ​You’ve probably been burned by an ads agency that overpromised and underdelivered. Now you’re looking for a team that delivers real, tangible results
  • You have been stuck at the same revenue, ad spend, and ROAS for months. You're well aware there's untapped potential. You just need the right team with the right expertise to feel confident enough to invest more money.
  • You don't have the time to keep up with the latest Facebook Ads trends. You need a team you can trust to handle it all for you so you can focus on other revenue-generating tasks

Now you’re ready to work with a growth-focused agency that actually delivers on results

As a growing brand, it's crucial you partner with an agency that understands more than just Facebook Ads.

You need a team that has a deep understanding of your brand's metrics and margins in order to set growth targets and KPIs and deliver strategies customised to your business goals.

We push boundaries with our unique and holistic approach to scaling your brand. Our focus is on profitable acquisition while protecting your margins through considered retention strategies.

Growth is our biggest success metric

Beauty brand: 
900% increase in sales whilst reducing cost per acquisition

  • 900% increase in total sales
  • 2.73x return on ad spend
  • £4million total sales
Back story: Before we took over this account, their ROAS was 0.8x. They had big growth goals and were ready to scale with improved performance.

What we did: Straight away, we recognised an opportunity to test creator-led videos to freshen up the Meta creative strategy. We also launched Google Ads to support an omni-channel strategy, whilst optimising their emails.

Their results: Within 18 months working with us, our client has gone from generating £385k a year to £3million+, whilst generating a profitable blended 3x ROAS. Not only has their business grown substationally,  they are much more profitable.

Growth is our biggest success metric

Growth is our biggest success metric

Beauty brand: 
900% increase in sales whilst reducing cost per acquisition

  • 900% increase in total sales
  • 2.73x return on ad spend
  • £4million total sales
Back story: Before we took over this account, their ROAS was 0.8x. They had big growth goals and were ready to scale with improved performance.

What we did: Straight away, we recognised an opportunity to test creator-led videos to freshen up the Meta creative strategy. We also launched Google Ads to support an omni-channel strategy, whilst optimising their emails.

Their results: Within 18 months working with us, our client has gone from generating £385k a year to £3million+, whilst generating a profitable blended 3x ROAS. Not only has their business grown substationally, they are much more profitable.

Lash Brand:
100% increase in revenue with blended 3.5x ROAS

  • 107% increase in total sales
  • 3.5x return on ad spend
  • ​​£2million in ads revenue
Back Story: This lash brand approached us after reaching a ceiling with their organic sales. They knew ads were the next natural step to scaling their brand from 7 to multi-7 figures, but needed a team they could trust.

Their results: In 12 months, this client saw 100% increase in total revenue, with a hugely profitable blended ROAS of 3.5x across Meta and Google.

Lash Brand:
100% increase in revenue with blended 3.5x ROAS

  • 107% increase in total sales
  • 3.5x return on ad spend
  • £2million in ads revenue
Back Story: This lash brand approached us after reaching a ceiling with their organic sales. They knew ads were the next natural step to scaling their brand from 7 to multi-7 figures, but needed a team they could trust.

Their results: In 12 months, this client saw 100% increase in total revenue, with a hugely profitable blended ROAS of 3.5x across Meta and Google.

More kind words from clients

"The previous people I worked with were very problem and excuse centered, and you guys are incredibly solution focused. 

The biggest thing for me is the safety I feel in working with you guys. I know I can trust you. And we have a very open & honest relationship.

That feeling that you are working with someone that you really trust, who knows and is caring about your business needs.

When you find that, you really don't want to let them go"

Daisy Kelly, Beauty Brand Owner

From a sales point of view, the quality of leads that have been generated from working with them has been leaps & bounds above other agencies.

Their targeted approach and being selective in their ad spend has really allowed us to narrow in on our ideal clients and that's something other agencies have not been able to do, or cast a large expensive net to get the same results.

Overall we could not recommend Develop Digital any more, and those ladies have just been absolutely fantastic to work with!

Katrina & Dylan,
Holistic Wellness Business

"Our turnover is on track to do half a mil this year (my financial year is Dec - Jan. So that’s just over £42k a month which we are hitting together!

Just last year I had 2 agencies tell me I’d struggle to get to £325k in a year. We’ve done £148k in the last 3 months. They both said we couldn’t run ads as theres not enough profit in the products.

All it needs is the right team to work together and to believe in you!"

Katie Clark, Nail Brand Owner

"As a small business my main concern was feeling supported and involved through the process. The service provided by Charlotte & Caitlin was fantastic from the start and has never waivered.

Their knowledge extends beyond just Facebook ads and their suggestions into store optimizations have made a world of difference along with email strategies and many other avenues we are yet to explore!
I have complete confidence in the strategies put forward by the girls because my results improve as each month passes.

If you are considering using Develop Digital I would like to assure you that you will be in expert hands on a business level and a personal level also!"

Charlotte Russo, Baby Brand Owner

"[Charlotte & Caitlin] listened to my unique business needs, always came prepared to meetings, and developed a customized plan of action, rather than using a one-size-fits-all approach. 

Within the first three months of hiring Develop Digital, our online sales revenue
increased by an average of 32% per month. Through testing and more testing, they
have worked on optimizing our paid ads for the best results. 

The entire team has always been exceptionally kind, attentive, and helpful. Charlotte and Caitlin are great communicators and really spend time with me during our biweekly meetings to make sure they’ve answered all of my questions.

For anyone interested in paid ads and email marketing services, I highly recommend
Develop Digital Agency!"

Olivia Garabedian, US Fashion Boutique

"I can't say enough amazing things about the team at Develop Digital. 

They are some of the best people out there in the industry. The honesty, dedication, commitment and knowledge they bring is so refreshing"

Amber Khan, Hair Brand Owner

More kind words from clients

"The previous people I worked with were very problem and excuse centered, and you guys are incredibly solution focused.

The biggest thing for me is the safety I feel in working with you guys. I know I can trust you. And we have a very open & honest relationship.

That feeling that you are working with someone that you really trust, who knows and is caring about your business needs."

Daisy, Beauty Brand

[Charlotte & Caitlin] listened to my unique business needs, always came prepared to meetings, and developed a customized plan of action, rather than using a one-size-fits-all approach.

Within the first three months of hiring Develop Digital, our online sales revenue
increased by an average of 32% per month. Through testing and more testing, they
have worked on optimizing our paid ads for the best results.

The entire team has always been exceptionally kind, attentive, and helpful.

For anyone interested in paid ads and email marketing services, I highly recommend
Develop Digital Agency!"

Olivia Garabedian, US Fashion Boutique

"Our turnover is on track to do half a mil this year (my financial year is Dec - Jan. So that’s just over £42k a month which we are hitting together!

Just last year I had 2 agencies tell me I’d struggle to get to £325k in a year. We’ve done £148k in the last 3 months. 

They both said we couldn’t run ads as theres not enough profit in the products.
All it needs is the right team to work together and to believe in you!"

Katie Clark, Nail Brand Owner

"As a small business my main concern was feeling supported and involved through the
process. 

The service provided by Charlotte & Caitlin was fantastic from the start and has never waivered. 

I have complete confidence in the strategies put forward by the girls because my results improve as each month passes.
If you are considering using Develop Digital I would like to assure you that you will be in
expert hands on a business level and a personal level also!"

Charlotte Russo, Baby Brand

"I can't say enough amazing things about the team at Develop Digital.

They are some of the best people out there in the industry. The honesty, dedication, commitment and knowledge they bring is so refreshing"

Amber K, Haircare Brand Owner

From a sales point of view, the quality of leads that have been generated from working with them has been leaps & bounds above other agencies.

Their targeted approach and being selective in their ad spend has really allowed us to narrow in on our ideal clients and that's something other agencies have not been able to do.

Overall we could not recommend Develop Digital any more, and those ladies have just been absolutely fantastic to work with!

Katrina & Dylan,
Holistic Wellness Business

Hey! We're Develop Digital!

Meet Charlotte & Caitlin - two women with over 12 years of combined experience in digital marketing.

Finding ourselves frustrated by industry norms, we came together to create a data-driven eCommerce agency that focused on what’s important to all of us - results.

While most agencies have campaigns
 running at a good ROAS and leave it at that, we aren’t satisfied with standing still.

We constantly look for areas to improve, new ideas to test, and new campaigns to run. If a campaign is running exceptionally well, it leaves plenty of budget to try other things.

This holistic approach is the secret behind our consistently standout results.

Scaling brands profitably to multiple 7 figures is what we specialise in.

We're experts in eCommerce growth, not just Facebook Ads.

💪 We understand that scaling a brand profitably goes way beyond just Facebook Ads. We know e-commerce and focus on acquiring AND retaining customers, allowing you to increase your ad spend while remaining highly profitable.

💪 We take pride in delivering impactful results that make a difference in our clients' lives. Growing a brand is about more than just the revenue we generate for you. It's about expanding product ranges, building teams, and enabling you to create the business you always dreamed of.

Hi! We are Develop Digital 👋

Meet Charlotte & Caitlin - two women with over 12 years of combined experience in digital marketing.

Finding ourselves frustrated by industry norms, we came together to create a data-driven eCommerce agency that focused on what’s important to all of us - results. 

While most agencies have campaigns running at a good ROAS and leave it at that, we aren’t satisfied with standing still. 

We constantly look for areas to improve, new ideas to test, and new campaigns to run. If a campaign is running exceptionally well, it leaves plenty of budget to try other things.

This holistic approach is the secret behind our consistently standout results.

Scaling brands profitably to multiple 7 figures is what we specialise in.

We're experts in eCommerce growth, not just Facebook Ads.

💪 We understand that scaling a brand profitably goes way beyond just Facebook Ads. We know e-commerce and focus on acquiring AND retaining customers, allowing you to increase your ad spend while remaining highly profitable.

💪 We take pride in delivering impactful results that make a difference in our clients' lives. Growing a brand is about more than just the revenue we generate for you. It's about expanding product ranges, building teams, and supporting you to create the business you always dreamed of.

We're On A Mission

To scale as many female-focused eCom brands profitably without wasting $$$ on underdelivering ad agencies or poor performing ads.
We create holistic, omni-channel strategies so you can scale your ads with peace of mind.
Reach Your 7+ Figure Revenue Goals Quickly

With us, the sky really is the limit. Imagine reducing cost per acquisition by over 30% and increasing your sales by 464% in just 10 months.
We don't need to imagine because we achieve results like this time and time again.
We focus on what is best for YOUR brand, not everybody else’s

Copy-and-paste never works. Your brand is unique, so your marketing should be too.
After our thorough onboarding process, we formulate strategies and ideas tailored to your brand.
We're more than another Facebook Ads agency

We regularly refresh our advertising strategies, whilst focusing on areas such as lifetime value and retention to ensure your brand scales profitably whilst generating the best results possible.

Ready to see how we can deliver the results you’ve been searching for?

What it all comes down to is the right strategy implemented by a reliable team.

If you’ve tried ads and they didn’t work, or you partnered with an agency who you thought were the perfect solution to scaling your brand, and it didn’t go as planned... then we can understand, you’re probably skeptical.

So, we'll let our client Daisy's results do the talking for us...

📣 "All I can stress is the importance of finding someone that you really trust and can work with. It's so key for small to medium businesses so once you find that, you don't want to let them go because there are a lot of facades out there that will tell you they can create all these results, but I definitely as one of your clients have genuinely seen them."
- Daisy, Beauty Brand Owner

Since partnering in September 2022, we've achieved:

🌟 900% increase in overall revenue 
🌟 Scaled from £30k revenue in August 2022 to £565k in January 2024 whilst improving profitability
🌟 3x ROAS across TikTok, Facebook & Google Ads (a massive improvement from  previous 1x ROAS)

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